Insights

Ideas for getting found.

Guides and thinking on SEO, GEO and sites built to be found — with real examples, not theory.

• GEO · Generative Engine Optimization Getting found by AI: what GEO is More and more people ask ChatGPT, Gemini and Perplexity instead of searching Google. If the AI doesn't know you, you don't exist for them. What GEO is — with a real example. Read →

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