GEO · Generative Engine Optimization
Getting found by AI: what GEO is (with a real case)
More and more people don't «search» anymore: they ask. ChatGPT, Gemini, Perplexity. If the assistant doesn't know your business, you don't exist for those people. GEO is how you change that.
People don't search anymore — they ask
Google is still central, but a growing share of people open ChatGPT, Gemini or Perplexity and ask a direct question — and trust the answer. That answer names just a few businesses. If yours isn't there, that person will never know you exist.
What GEO is
GEO — Generative Engine Optimization — is the work that prepares a site so AI assistants read it, understand it and cite it. It's not a trick: it's making explicit, in a way a machine understands, who you are, what you do and why you're trustworthy.
How it differs from SEO
SEO aims to rank you among Google's links. GEO aims to make you the answer. The levers change: clear, well-structured content, machine-readable data (schema.org), a defined identity, and contact details the AI can turn into an action. And they reinforce each other: a site done well for GEO is also a good site for Google.
A real case: UCRA
UCRA is a molecular search-dog unit that finds lost animals. We built their site clear, fast and structured. Today, if you ask Gemini how to find a lost animal with search dogs, UCRA is among the first names recommended — and the assistant offers to call them directly.
What we do for you
We build the site ready for all of this: clear structure and content, structured data the AI reads, real speed, and an identity that sets you apart. So that when someone asks, the answer can be yours.