Speed · Core Web Vitals
How much should a website weigh (and why speed brings clients)
A slow site loses clients before it shows what you do: someone opens it on a phone, waits, goes back and picks the next result. Speed is not a technical detail, it is the first impression.
People who wait leave
Almost everyone arrives on a phone, often on whatever connection they have. Every second of waiting is a chance to go back. And that is exactly what Google measures: a slow site starts behind in search results too.
What Google measures
The Core Web Vitals are three measures. LCP: how long the main content takes to appear; good within 2.5 seconds. INP: how quickly the page responds when you tap something; good within 200 milliseconds. CLS: how much things jump around while the page loads; good below 0.1.
Where the weight goes
The median web page is over 2 MB. The weight almost always comes from the same places: photos uploaded straight from the camera, typefaces downloaded whole from outside services, third-party scripts and page builders that bring far more than they need.
How we keep our sites light
Every image is resized and converted to modern formats such as WebP. Typefaces sit on our own server and carry only the characters needed. The code is written for the site, with no libraries loaded «just in case». The Safe Woman home page, opened on a phone, weighs 198 KB in 20 requests: ten times less than the median.
How to measure it yourself
Open PageSpeed Insights, paste your site's address and look at the mobile result. If the main content arrives after 2.5 seconds, you are losing people. It is one of the first things we check when someone asks us to rebuild a site.